Stadium Wide Wireless Plan to Increase Season Ticket Holders

Hello Everyone, 

Hope all is going well,

Marketing Plan for NHL Team

Objective

Develop and establish a fan friendly marketing plan and network app that brings fans a unique experience while accumulating more season ticket holders via marketing. ​

Tools Required

The stadium's newly acquired wireless technology, the new "Break the Ice" app, and our only fan requirement, a smartphone or device able to connect with the wireless system. 

Steps to Take to Achieve Goal

1. The wireless system developed will be offered freely to fans in the stadium and the surrounding area. Any fan, inside and outside the stadium will be able to use the facility-wide Wi-Fi to connect with anyone. This allows fans to have free Internet in theory and anything free is worth getting. 

2. Design and perfect an official stadium based app, Break the Ice App, that the sports organization can use for multiple purposes. The login should require personal information from fans with a minimum of their names and e-mails to be given. Each fan will be able to then login using this information with their own personal passwords. They will then be able to use the app to make any purchases during the game, including food and beverage, memorabilia, and of course, season tickets. If seating information is provided, food and beverages and memorabilia can be delivered to the fan personally for a fixed rate. The app will also provide directions to seats, kiosks, food stands, and other areas of the stadium among other tools that fans can use to make their experience even more unique. 

3. Run a fixed time promotion for the launch of the app and new digital wireless system that awards fans for using each. Whenever the app is opened, a clearly seen box under the home screen will announce the promotion, a season ticket reward program. This program will track the purchases a fan makes and reward them on the amount of money they spent. This money spent will calibrated into a certain percentage discount off season tickets for the following season. The highest possible reward will be 20% off season tickets for the next season, requiring fans to spend at least $200 during game time across the whole season, which is subject to change accordingly to way out giveaways with total income. Fans who do not sign up for the app will still be able to achieve this offer, as marketing promotions will be placed across the stadium for this program and how to take place in it without the app. 

In Conclusion

Implementing the use of free Wi-Fi for fans, a fan friendly stadium app, and a promotion to vastly boost the sale of season tickets, more and more fans should be in the stadium every night with an improved amount of them being season ticket holders. 

Thank you for reading, 

Joe